With hundreds of thousands of individuals anticipated to tune into Tremendous Bowl LVII on Feb.12, advertisers are pulling out all of the stops to get observed. Tremendous Bowl commercials have develop into large enterprise, with 30-second spots promoting for as a lot as $7 million.
A type of advertisers is Priceline, which is anticipated to offer away over $5 million of hidden journey offers with TV spots and digital adverts throughout Fb, Instagram, TikTok and YouTube that go reside at kickoff, with further financial savings unlocked throughout halftime. Followers can interact with the model’s digital adverts to entry the unique affords.
We don’t know the way arduous it will likely be to attain these offers. Nevertheless, we would like you to be prepared in case you need to attempt to snag one for your self.
Offers are disguised as “props” inside the digital adverts, equivalent to drinks, seashore hats and gold bars. Participating with these props will take you to a Priceline touchdown web page the place the hidden offers are. We’re advised it does not matter which prop you interact with, they are going to all go to the identical touchdown web page, and you’ll select the deal you need — pending availability.
Pattern offers embody deep reductions to prime locations above and past Priceline’s typical up-to-60% financial savings on motels, flights and rental automobiles.
$1,000 coupons legitimate for Priceline Lodge Categorical Offers
Timed to go reside with the Tremendous Bowl kickoff at 6:30 p.m. EST, these coupons can be found for journey anyplace, in accordance with Priceline. They are going to be obtainable till the deal sells out or 10:30 p.m. EST — whichever comes first. Phrases and situations apply.
Save 99% in Cancun and Maui
Priceline is providing offers at halftime additionally, that are timed to go reside at 8 p.m. EST. It’s promoting that you may save 99% on Priceline Lodge Categorical Offers in Cancun, Mexico, and Maui, Hawaii — as much as a $500 financial savings. Phrases and situations apply. These offers will likely be obtainable till they promote out or Feb. 27 at 9 a.m. EST, whichever comes first.
$500 off journeys to California
One other halftime deal timed to go reside at 8 p.m. EST is coupons for $500 off journeys to California. Coupon portions are restricted and relevant to pick out Lodge Categorical Offers and are legitimate from Feb. 12 at 8 p.m. EST by means of Feb. 27 at 9 a.m. EST. Journey for this deal should happen by Aug. 31, and phrases and situations apply.
Priceline says customers should be signed in to their Priceline account as a way to redeem any coupons. Additionally, the coupons will solely apply to bookings in U.S. {dollars}.
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The “Go to Your Pleased Value” marketing campaign was impressed by “the straightforward fact that the happiest individuals on Earth are those that journey.” That is one thing we at TPG know firsthand, however many instances worth will get in the way in which of reserving a visit. In a 2023 survey commissioned by Priceline, 76% of U.S. employees mentioned they’re happier individuals once they journey, but greater than half mentioned worth holds them again from doing so.
In response to Advert Age, count on to see Tremendous Bowl commercials this yr from United Airways, Uber, Rakuten and Reserving.com, amongst others.
Don’t overlook to make use of a bank card that earns bonus factors on airfare purchases, equivalent to The Platinum Card® from American Categorical (5 factors per greenback on airfare booked instantly with the airline or by means of American Categorical Journey, on as much as $500,000 on these purchases per calendar yr), Citi Premier® Card, Chase Sapphire Reserve (3 factors per greenback on airfare), American Categorical® Gold Card (3 factors per greenback on airfare when booked instantly with the airline or by means of Amex Journey) or the Chase Sapphire Most well-liked Card (2 factors per greenback on journey). Take a look at this publish for extra on maximizing airfare purchases.
The data for the Citi Status Card has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed or supplied by the cardboard issuer.
Backside line
With journey costs nonetheless sky-high, vacationers will doubtless welcome any aid that makes their journey extra inexpensive.
Don’t have a journey bank card but? Take a look at this record for extra particulars.
